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U.S. Gymnast Hernandez Makes Beauty Deal

One of the first Olympics endorsement deals was made before the Games concluded.

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By: Jamie Matusow

Editor-in-Chief

U.S. gymnast Laurie Hernandez signed with Procter & Gamble, following her Olympic gold and silver medal-winning performances in Rio.

Hernandez, from Old Bridge, NJ, is 16 years old and of Puerto Rican descent. Recognized for her bright smile, she will serve as an ambassador for P&G’s Crest oral care brand and also for Orgullosa, the company’s Latina-focused marketing platform.
As part of the agreement, Hernandez’s mother will take part in promotions for P&G’s ‘Thank You Mom’ campaign. 

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